Wedding season is over and the busy Spring season has yet to begin. While you may find yourself with more time, the off-season doesn’t have to be slow.
Here’s a few things photographers (myself included- I actually do these things! Promise.) can do to stay productive during the winter months.
With a little extra time on your hands, this can be a great opportunity to invest in education. Perhaps you want to brush up your editing or learn new editing techniques. Perhaps you’ve been eyeing a particular online lighting course. Whatever you’ve been wanting to learn, now is the time to add some new tools to your toolbox. I love self-paced online classes- you can go at your own pace, re-watch when needed, and watch whenever (and wherever)!
Speaking of tools; now is a great time to add literal tools to your toolbox as well. Whether it’s a new lens, a second camera body, or lighting equipment, this is a great time to research and compare different gear you are thinking about buying. Even better, it’s a great time to purchase said gear by taking advantage of holiday sales.
Busy Season Preparation
Take this time to make next year easier through preparation. Get your books in order for tax season. Re-organize all your receipts. Read over and refresh your contracts. Add that clause you’ve been thinking about but have never had the time to draft up. Whatever it is you can do to make your busy season easier, do it.
Here are some other things I like to do to prepare for busy season:
- Streamline your booking process; you’d be amazed how much time you can save by cutting down on back and forth emails with potential clients.
- Organize your lightroom catalogs. Clear out old ones, archive ones you want to keep around, and make room for a new year’s worth of work.
- Plan out any seasonal promotions and make promotional materials ahead of time
- Finalize your 2017 business plan. How many shoots do you want to book? How many do you need to be booking per month? How much do you need to be charging? We’ll be talking about pricing refreshes next week as well.
This is potentially the most powerful thing you can do for your business. Take this time to update your website, your social media, and your pricing. We’ll talk more about this next week.