San Diego Comic-Con is the most anticipated pop culture event of the year. Celebrating its 50th anniversary, Comic-Con has evolved from a small gathering of local comic book fans to a global entertainment phenomenon.

Being one of the hottest tickets in the world, fans go to great lengths to not only secure an attendee badge; but, for some, also travel great distances and brave the very crowded Gaslamp District – all just to get a glimpse at some of the biggest names in moves and television.

Over the course of five days, Downtown San Diego is transformed from a major, yet quiet coastal city to a place where all fandoms are welcome. And, local businesses are more than happy to welcome the massive influx of out-of-towners. According to Visit San Diego:

“The 50th annual Comic-Con is here and the event is expected to bring an estimated 135,000 attendees into the San Diego Convention Center…

Comic-Con attracts attendees from over 80 countries and more than 2,500 media personnel from over 30 countries, putting San Diego at the center of an international spotlight. Comic-Con guests are expected to generate an estimated $149 million in regional impact to San Diego, with a direct attendee spend of $88 million.”

This year, we got the chance to explore the Comic-Con floor. Knowing that the crowds were going to be heavy and that we were going to spend a lot of time on our feet, we brought along the light and powerful Nikon Z 6.

There’s so much to see at San Diego Comic-Con. Here’s is just a sample of everything we captured on closing day.

Getting Onto the Convention Floor

Meet & Greets

Fans in Training

There Will be Shopping…

All that walking required fuel. This convention attendee picked up some popular convention fare.

Cosplayers, Cosplayers Everywhere…

Our favorite moment from the day…

Comic-Con spreads all over Downtown San Diego. Even the local businesses get in the spirit. This shot was taken at a nearby hotel lobby.

Learn more about the Nikon Z series here